MOBILE USER ACQUISITION FOR GAMES

COMPLETE MEDIA SOLUTION

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GOOGLE

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Performance Platform

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FACEBOOK & INSTAGRAM

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FACEBOOK MARKETING PARTNER

Recognized by Facebook for expertise and solid track record of success with specialty in Ad Tech and Gaming.

ROI-GENERATING TECHNOLOGY

Integrated with Facebook’s API, with a wealth of performance monitoring and optimization algorithms.

GAMER BEHAVIOR KNOW-HOW

Games intelligence hub, built from years of experience, segmented by audience profile, game genre, country, and platform.

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UNPARALLELED REACH

  • 1.79B MAUs
  • 1.66B (93%) mobile MAUs
  • 66% are daily active users
  • 45 min/day on Facebook, Messenger and Instagram

 

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YOUR GAME’S TRUE AUDIENCE

Reach the right players with targeted mobile ads based on: gender, age, interests, behavior, devices, and similarity to your existing users.

PLAYER ENGAGEMENT

Whether acquiring new players or re-engaging lapsed users, it’s all about reaching the right user in the right way.

HIGH PERFORMANCE WITH VIDEO ADS

Leverage Facebook’s growing video engagement rate and captivate your target audience.

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STRONG PARTNER

Add Instagram to your UA strategy and get a single data pipeline, and single partner accountable for the results.

CREATIVE ANALYSIS

Combine a talented creative lab, experienced in video and static ad formats, with data on which creative elements drive performance.

TARGETING EXCELLENCE

Draw on our technology and expertise to expand your base of quality players; as well as re-activate lapsed players to maximize LTV.

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UNLEASH THE POTENTIAL OF INSTAGRAM AUDIENCE

Tap into a fresh audience ready to engage with your ad:

  • 400M+ monthly active
  • 75M+ daily active users
  • 70%+ users are outside the U.S.
  • 47% of mobile users access on smartphone – 53% on tablet

 

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BROAD ECOSYSTEM

Reach new players by connecting Instagram ad units with Facebook’s targeting capabilities.

CREATIVE GAME 

Instagram users are content aficionados – adapt your game’s creatives to draw the eyes of your potential players.

HIGH PURCHASE INTENT

Take advantage of a highly engaged audience with appealing ads that encourage a direct response.

DIRECT MEDIA

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DIRECT MEDIA

DAU-UP offers its own direct media channels for advertising.

ADDITIONAL MEDIA CHANNELS

Our business partners benefits from our access to a large quantity of media channels.

EXCLUSIVE  MEDIA

Take advantage of our exclusive media.

DIRECT MEDIA HOLDS HUGE POTENTIAL FOR MOBILE GAME DEVELOPERS:

  • +1000 Owned gaming portals
  • Programmatic.
  • SDK.

 

GOOGLE

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GOOGLE PARTNER

Benefit from our vast experience and our strong partnership with Google, our API, and know-how of the latest Google media advertising capabilities.

ACCESS TO NEW PROGRAMS AND FEATURES

  • Social Casino Beta
  • Active Gamers
  • HTML5 Creative
  • Lookalikes
  • Gmail Ads

 

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Millions of monetizable players for iOS and Android games 

  • 650K+ Apps use AdMob platform
  • 92% of global mobile search engine market
  • YouTube: 1B active users and 4B video views/day

 

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DATA-BASED TARGETING

Take advantage of Google’s powerful data engine to target only the gamer profiles that match your needs.

MULTIPLE CREATIVE OPTIONS

From Video Ads to Native Ads, from HTML5 to Animated GIFs – large spectrum of creative possibilities are available to attract your audience.

ROI FIRST

We will find the right ad placements to bring you quality players who will install and enjoy your game, at the best price.

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Performance Platform

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TOP-RANKED SOURCE OF QUALITY PLAYERS

With a focus on top-value players at scale, we have earned top rankings in AppsFlyer’s Performance Index in Global Power Ranking for Android and iOS for Gaming.

HUNDREDS OF PROVEN MEDIA PARTNERS

Every media channel in DAU-UP ClicksMob Performance Platform has been tested for you to deliver the best results specifically for your game.

 

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BUYING TACTICS DELIVER RESULTS

Gain access to an extensive list of handpicked media partners that specialize in driving games traffic, including RTB exchanges, media partners, and direct publishers.

INTELLIGENT CAMPAIGNS BY GAMING SPECIALISTS

Our advanced algorithms enable us to evaluate masses of potential targeting and creative, while adjusting the bid, allocating the budget effectively, and optimizing towards player value.

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AD UNITS THAT MEET MARKETING GOALS

Take advantage of DAU-UP CLICKSMOB’s creative studio and its vast experience:

  • Videos
  • Rewarded Videos
  • Native Ads
  • HTML 5 Ads
  • Playable Ads
  • Interstitial Ads
  • Banners and Appwalls
  • 360 Videos
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Video ads

Turn viewers into active and profitable players with our professional video ad production.

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GRAPHIC DESIGN

Get maximum performance out of our video and static ad units across multiple platforms.

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Innovation

Be among the early adopters of new ad products on all relevant media.

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A/B Testing

Drive more quality installs with data-driven optimization.

SUCCESS STORY

Top Quality Players with Google Social Casino Beta

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Paying users
48%
DAU
37%
Returning Players
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