google_dauup

Google UAC – It’s here! Are you ready?

Google announced yesterday that Universal App Campaign (UAC) will become the single and exclusive platform for optimal app install advertising. We are very excited to be a part of this new chapter in global app marketing and are looking forward to leveraging this ever-changing product for scalable growth for our app partners. In the last year, we have paid special attention and resources[…]Continue Reading

Blog Image

Google UAC- It’s Only The Beginning…

Back in May 2015 Google introduced UAC – Universal App Campaign which essentially creates one unified campaign that allows developers to promote their apps across Google top properties – Search, GDN, AdMob, YouTube and Google Play. I assume you are thinking to yourself – with such an easy, intuitive and smart platform – what does it mean for me?   As marketers who[…]Continue Reading

Shopping cart on the screen.

Spotlight: E-commerce opportunities in the Middle East

The e-commerce space is rapidly evolving worldwide with more shopping happening on digital platforms and retailers crossing from offline to online channels. In the recent year, this trend is picking up in the Middle East as well. Due to a large population in this region, growing smartphone penetration and change of buying habits, the Middle East e-commerce market is set to show exceptional[…]Continue Reading

rsz_instagram

DAU-UP JOINS INSTAGRAM PARTNER PROGRAM

We couldn’t be more excited to share the news!   DAU-UP was recognized as a member of Instagram Partner Program with Ad Tech Specialty.   The Instagram Partner Program has recognized DAU-UP for its leading position in mobile user acquisition, and identified its proven delivery of improved performance for its partners on the Instagram platform.   Instagram established its Instagram Partner Program to[…]Continue Reading

01_blog

EARLY ADOPTERS: WHY STICK YOUR NECK OUT?

In early November, DAU-UP hosted a panel at Casual Connect Tel Aviv with social casino key players: Playtika, Murka, and Google. I was honored to moderate the discussion on innovations in marketing, new trends and bets that pay off big time. We touched on various aspects of marketing strategy and tactics, user acquisition, and ASO. In this article, I will give a brief[…]Continue Reading

feature_image

What You Need to Know About the FMP-MMP Power Combo

Our VP Social, Uriel Shklanovksy, shared with the AppsFlyer’s blog audience how the FMP-MMP combo can revolutionize the way mobile marketers optimize their campaigns! Uriel speaks about the value of the FMP-MMP collaboration – the power of real-time postbacks, attribution, and in-app event data.  When working direct or with a non-FMP, there are no postbacks (data can only be viewed on the MMPs dashboard). He gives valuable[…]Continue Reading

0809_01

4 REASONS TO ADVERTISE YOUR GAME WITH A CERTIFIED GOOGLE PARTNER

Mobile app advertisers have been increasing their spending on Google. DAU-UP, as a certified Google Partner, has offered Google as an integral part of our full mobile media solution from the moment they launched mobile app installs ad units; together with Facebook and DAU-UP Network. Google activity is a big part of our business and it consistently grows as our clients see strong[…]Continue Reading

1808_blog

CPI > LTV. NOW WHAT?

Last month I hosted a panel at Casual Connect San Francisco with 4 leading players in the social casino space; Carey DiJulio of Big Fish Games, Nick Talarico of SuperLucky Casino, Aayush Sakya of GSN Games, and Mark Beck, formerly of Product Madness. We discussed a few of the challenges we are facing and a few opportunities on the horizon. Here are some[…]Continue Reading

1108_blog

DAU-UP NETWORK: IMPRESSIVE LIFT IN GLOBAL PERFORMANCE INDEX

AppsFlyer, the mobile attribution and analytics platform, has determined mobile user acquisition sources that deliver the best results for game and app developers. And we’re pleased to report that DAU-UP has significantly improved its position, ranking in the global iOS retention rating for the first time, with an impressive No.11 spot. We also jumped up 9 spots in the global Android Gaming Retention[…]Continue Reading

feature_image

WALK TO SUCCESS CONTINUED: BIGGER, FASTER, STRONGER

It’s been over a year since I joined a family with its own unique culture, talented people, and inspirational leaders. On my first company trip to a desert, I was tested for heat resistance and durability. This time, the landscape was much more diverse; with many ups and downs and more than enough pressure placed on my legs. But if you are in[…]Continue Reading